Urban Key SG
URBAN KEY SG
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What you'll receive
PROPERTY ANALYSIS REPORT
Executive Maisonette · 1,572 sqft
Sample · address withheld
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Plus amenities within 1 km, ethnic quota, and every comparable sale by block, street and 500m radius.
✓ Prepared personally, not auto-generated ✓ 15 pages of real transaction data ✓ Sent on WhatsApp within 24 hours

Get your free valuation

No obligation, no spam. We'll WhatsApp your report within 24 hours.

✓ Request received! We'll be in touch shortly.
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Licensed PropNex consultants

Your key to the right home, at the right price.

We're a boutique team under PropNex — over a decade of combined experience and 100+ transactions across Singapore. No hard sell, just honest advice and a plan that fits your life.

What's your home worth today?
Enter your block or project — we'll send the report on WhatsApp.
✓ Free, no obligation✓ Within 24 hours✓ No hard sell
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Featured listings

On the market now

Swipe or use the arrows to browse other units
Our services

Every door, one team

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Track record

Recently sold

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Client reviews

Kind words, verified on PropNex

Ratings collected through PropNex's official customer review system.

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★★★★★

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Most owners underprice their own home.

Find out before you decide. Your free report covers every transaction in your block and on your street, the rental it could fetch, and our honest pricing recommendation — on WhatsApp within 24 hours.
Our services

How we can help

Whether it's your first flat or your fifth investment, we walk with you from the first viewing to the final key handover.

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Valuation report

See what a report looks like

Every report is prepared personally — not auto-generated. Here's a sample of what you'll receive: block and unit information, PN-Value estimate, amenities within 1 km, and comparable sales by block, street and 500m radius.

SAMPLE VALUATION REPORT
Executive Maisonette · 146 sqm / 1,572 sqft
Sample only · address withheld · 15-page full report
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Our take: Higher floors in this block have transacted up to $935 psf. With the right timing and presentation, we'd position above the street average.

Request your free report

No obligation, no spam. We'll WhatsApp it to you within 24 hours.

✓ Request received! We will be in touch shortly.
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Prefer to chat? WhatsApp us directly →
Listings

On the market now

Looking for something specific? WhatsApp us
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Enquire on WhatsApp →

What we've sold

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Want your home on this page?

Find out what it could sell for — a free, honest valuation within 24 hours.

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District 20 · Upcoming launch

Thomson Reserve, Bright Hill Drive

1,268 homes on the former Thomson View site, by UOL, SingLand and CapitaLand. Two minutes sheltered to Upper Thomson MRT, Ai Tong within 1km, five nature parks around you. Preview is targeted for October 2026 and the price list is not out yet. Register and you get the floor plans and pricing the day they land.

PropNex is the official marketing agency for Thomson Reserve. We are PropNex associates.
Ask us on WhatsApp
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Show units

Four layouts on display

These are the show unit types released by the developer. Sizes are confirmed; pricing is not. Tell us which layout suits your family and we will send its full floor plan.

Urban Key SG · Urban Key SG Preview Tap for full floor plan
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Location

Why this one is worth a look

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The land cost case

An RCR site priced under OCR land

The consortium bid $810M for the former Thomson View in October 2024, with the High Court approving the sale on 1 July 2025 and the acquisition completing in October 2025. That works out to $1,178 psf ppr, below every recent OCR government land sale in the table, despite Thomson Reserve sitting in the city fringe.

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Land cost is the anchor, not the selling price. Official pricing has not been released by the developer.

The project

Facts and figures

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Facilities

Three clubs, 80+ facilities

Five hectares, roughly seven football fields, zoned into three distinct clubs.

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Get the price list first

Register and we send you the floor plans, site plan, unit mix and price list the moment the developer releases them. We will also tell you honestly whether this project fits what you are trying to do, or whether something else does it better.

✓ You are on the list. We will be in touch as soon as details drop.
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No spam. We only message you about this project.

Thomson Reserve is an upcoming development and is not yet launched for sale. Unit sizes shown are from the developer's released show unit floor plans. Pricing, unit mix, launch dates and availability are not confirmed and are subject to change by the developer without notice. Nothing on this page constitutes an offer, valuation or financial advice. Urban Key SG is not the developer.
New launches

Get in before the first release closes.

New launch pricing moves in one direction. We track every upcoming project in Singapore, tell you which ones are worth your money, and get you to the front of the queue on booking day — at no cost to you, since the developer pays our fee.

Closed at launch

Coastal Cabana · last 4-bedroom of its type

Our client secured the last remaining 4-bedroom of this 990 sqft layout at $1.753M. Remaining units move fast and the good stacks go first — we tracked availability daily and moved the moment it opened up.

$1.753M
Secured price
4 BR
990 sqft layout
Last unit
Of its type
Registering now · Preview Oct 2026

Thomson Reserve is coming. Price list drops once.

1,268 homes at Bright Hill Drive by UOL, SingLand and CapitaLand. Three MRT on foot, MacRitchie behind you, Ai Tong within 1km. Show unit sizes are out. Pricing is not. Get on the list and you see it the day it lands.

See the 4 layouts → Takes 30 seconds to register
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Why buy at launch

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Get the launch shortlist

Tell us your budget and we'll send the projects that fit — with price lists, unit mix and our honest take on each.

✓ Got it. We'll WhatsApp your shortlist shortly.
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Prefer to chat? WhatsApp us →

How we work a launch with you

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Selling before you buy?

Timing the sale of your current home against a launch booking is where most upgraders get caught. Start with a valuation and we'll map the sequence with you.
Who we are

PropNex Realty

Urban Key SG is a boutique practice under PropNex Realty — Singapore's largest listed real estate agency. Between us, we carry more than 10 years of combined experience and have guided families and investors through over 100 transactions.

We keep things small on purpose. You deal with us directly — the same people at your first viewing, at the negotiation table, and on key collection day. That's how we like it, and our clients tell us it shows.

PropNex Realty CEA Licensed @urbankeysg
Accolades

Recognition we're proud of

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Reviews

From the people we've served

All ratings verified through PropNex's customer review system — 5.0 across satisfaction, knowledge, effort, follow-up and going the extra mile.

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★★★★★

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Ready to be our next happy client?

Say hi — no pressure, no obligation. Just honest advice.

WhatsApp us now
Contact us

Let's find your key

Tell us a little about what you're looking for — or just say hi. We reply personally, usually within the hour.

Alex Chong
Property Consultant · CEA R066501D
WhatsApp Alex →
Joshua Ong
Property Consultant · CEA R061572F
WhatsApp Joshua →
WhatsApp Alex
+65 9847 2956
WhatsApp Joshua
+65 9339 8126
@urbankeysg
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Our office
PropNex Realty Pte Ltd
480 Lorong 6 Toa Payoh, #10-01 HDB Hub East Wing, Singapore 310480
Agency Licence L3008022J · CEA R066501D (Alex) · CEA R061572F (Josh)
Legal

Privacy Policy

Last updated 27 July 2026

Urban Key SG (operating under PropNex Realty Pte Ltd) respects your privacy and is committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act (PDPA).

What we collect

When you submit an enquiry, valuation request or contact form, we collect the personal data you provide — your name, mobile number, and property details. We do not collect financial or identity-document information through this website.

How we use it

We use your information solely to respond to your enquiry, prepare requested valuations, and provide the property services you asked about. We may contact you by WhatsApp, phone or email. We do not sell your data, and we do not share it with third parties except as required to deliver our services or by law.

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We use Google tags to measure the performance of our advertising and understand how visitors find us. These may set cookies in your browser. You can disable cookies in your browser settings at any time.

Your rights

You may request access to, correction of, or deletion of your personal data, or withdraw consent to be contacted, at any time by messaging us at the numbers on our Contact page.

Contact

For any privacy matter, reach us via WhatsApp at +65 9847 2956 (Alex) or +65 9339 8126 (Josh), or through the form on our .
Legal

Terms & Disclaimer

Last updated 27 July 2026

This website is operated by Alex Chong (CEA Reg. R066501D) and Joshua Ong (CEA Reg. R061572F), licensed property agents with PropNex Realty Pte Ltd (Agency Licence L3008022J).

Property information

Listings, prices, sizes and transacted figures shown here are provided in good faith and believed accurate at the time of publishing, but are subject to change and availability without notice. Always verify details with us before making any decision.

Valuations

Any valuation, estimate or sample report provided is an indicative guide based on available market data. It is not a formal or bank valuation and should not be relied upon as a guarantee of sale price or financing.

No agency relationship

Use of this website or submission of an enquiry does not by itself create a client–agent relationship. Any engagement of our services will be confirmed separately in writing.

Contact

Questions about these terms? Reach us through our .
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